07.PromotingOurSchool

Notes from Deputy Conference.

=Promoting your school.= David Hartcher - the facets creating the image. -house of cards..needs to built on strengths -creating image.

From the studies coming out of the comparison between public vs Private. Its all a matter of perception and promotion of what is happening.
 * better discipline (school uniform)
 * Better resources (school appearance)
 * Quality of teachers (staff dress)
 * Better results (everyone knows that)

We need.. Attention to detail. Quality Control. First interaction with the school, how do we look? What we are doing! Get it out there! Mind your language! Ie the way we deal with people. The Front Office how does it look?

How? questions. Key resonating messages. Decide.... Create quality print material. Changes in the newsletter. Communication of key ideas. Positive headlines-achievements. Style Guide. Corporate material. Advocate...develop an advocate plan. Create a simple customer service strategy. Have a critical friend do a 'dead dog' audit. Visit the school promotions unit. Professional website. Do it strategicly. !!! 1.talk to exec Hints how to get shared responsibility!
 * Communication Team! Form a team!
 * Do some research? Have conversations qualiative? Data. Got to ask the
 * Develop a plan. --have a plan. Agreement on message, how & time frames.

See the DEt website on Promoting your school....